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Mackie Launches New ProFX Mixer Models at PALM Expo China

Partners with Lee Sheng on worldwide launch

 

Beijing - May 26, 2011 -Mackie, in conjunction with its exclusive Chinese distributor, Lee Sheng, announced the worldwide launch of the new ProFX16 and ProFX22 mixers at PALM China today.

“There is no better show to hold the worldwide launch for the new ProFX mixers than PALM China,” remarked Mark Graham, LOUD’s CEO. “Mackie has always enjoyed strong support from our Chinese customers, and the Asian market as a whole, and this launch is proof of our returned commitment to these key markets. Further, we are extremely pleased to have Lee Sheng as our exclusive Mackie distributor in China – our Chinese dealers will certainly profit from their enthusiasm and commitment, and strong ties with LOUD’s U.S.-based engineering, support and marketing teams.”

With increased channel count and useful tools like dedicated inline compression, both new models are perfect for mid-sized venues and bands looking for a do-it-all live sound solution.

“The ProFX line has always been about maximum utility,” said Matt Redmon, Mackie Product Manager. “Now, with the new ProFX16 and ProFX22, larger applications can benefit from Mackie’s out-of-the-box live sound solution.”

Like all ProFX Series mixers, the new 16-channel ProFX16 and 22-channel ProFX22 deliver a host of features designed to eliminate the need for additional rackmount gear. On the front end, Mackie low-noise, high-headroom preamps work with LED metering and 60mm faders on each channel to keep levels in check. Every channel also features 3-band EQ. All ProFX mixers offer an integrated 32-bit RMFX™ effects processor with 16 “Gig-Ready” FX and a 7-band graphic EQ for simple tuning of mains or monitors. The built-in USB interface allows the user to record the show and stream back music for breaks or integration into the mix. A rugged, solid steel chassis with protective ABS sidecheeks offers superior impact-resistance. The new ProFX16 and ProFX22 not only increase the number of mic pres needed for larger applications, they also feature dedicated inline compression for simple, one-knob compression of critical vocals and instruments.

“They’re easy to operate, sound great and virtually eliminate the need for expensive, heavy outboard gear,” remarked Redmon. “They’re perfect for any performance venue, house of worship or band that needs a ton of professional tools and are on a budget.”

The new ProFX16 and ProFX22 join the popular ProFX Series, which also features the ultra-compact ProFX8 and ProFX12. Both new ProFX models are available in APAC now and will be available in North America in June and in EMEA in July. The ProFX16 will have a U.S. MSRP of $629.99. The ProFX22 will have a U.S. MSRP of $809.99. Visit Lee Sheng to check out Mackie’s new products during PALM Expo China in the International Hall at booth 4403 from May 26-29, 2011 in Beijing, China. For more detailed product information, please visit www.mackie.com.

About Mackie

Mackie, a LOUD Technologies Inc. brand, is known worldwide as a leading developer and marketer of high-quality, affordable professional audio systems. Mackie products can be found in professional and project recording studios, video and broadcast suites, post production facilities and sound reinforcement applications including churches and nightclubs, retail locations and on major musical tours. For more information visit: www.mackie.com.

Mackie is a registered trademark of LOUD Technologies Inc. in the United States, European Union and other countries. All other trademarks are the property of their respective owners.

About LOUD Technologies Inc.
As the corporate parent for world-recognized brands Alvarez®, Ampeg®, Blackheart®, Crate®, EAW®, Mackie® and Martin Audio®, LOUD engineers, markets and distributes a wide range of professional audio and musical instrument products worldwide. Our product lines include sound reinforcement systems, analog and digital mixers, guitar and bass amplifiers, and acoustic and electric guitars. These products can be found in professional and project recording studios, video and broadcast suites, post-production facilities, sound reinforcement applications including houses of worship, stadiums, nightclubs, retail locations, and on major musical concert tours. The Company distributes its products primarily through retail dealers, mail order outlets and installed sound contractors. The Company has its primary operations in the United States with operations in the United Kingdom, Canada and China. For more information, please see our website: www.loudtechinc.com.

For more information please contact: LOUD Technologies Inc. – 16220 Wood-Red Road N.E. – Woodinville, WA 98072 – Phone: (425) 487-4333 – Fax: (425) 487-4337 – Internet: www.loudtechinc.com

Forward–Looking Statements
This press release contains statements that are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements are based on current expectations, estimates and projections about the Company's business based, in part, on assumptions made by management. These statements are not guarantees of future performance and involve risks, uncertainties and assumptions that are difficult to predict. Therefore, actual outcomes and results may differ materially from what is expressed or forecasted in such forward-looking statements due to numerous factors, including those described above and the following: changes in demand for the Company's products, product mix, the timing of customer orders and deliveries, the impact of competitive products and pricing, constraints on supplies of critical components, excess or shortage of production capacity, difficulties encountered in the integration of acquired businesses and other risks discussed from time to time in the Company's Securities and Exchange Commission filings and reports. In addition, such statements could be affected by general industry and market conditions and growth rates, and general domestic and international economic conditions. Such forward-looking statements speak only as of the date on which they are made, and the Company does not undertake any obligation to update any forward-looking statement to reflect events or circumstances after the date of this release.


 

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