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LOUD TECHNOLOGIES ANNOUNCES CROSS–LICENSING AGREEMENT WITH ECHO DIGITAL AUDIO August 19, 2004 – Woodinville, Wash. – LOUD Technologies Inc. a leading developer and marketer of professional audio equipment under the Mackie, EAW and TAPCO brands, today announced a cross–licensing agreement with Echo Digital Audio. Under the terms of the agreement, LOUD Technologies will license FireWire audio technology from Echo and Echo will license Mackie–branded application and plug–in products from LOUD. "This partnership leverages each company's strengths," commented Tony Rodrigues, Business Development Manager at LOUD. "Echo is a recognized leader in the development of high–quality audio devices for computer–based audio workstations. Combining their expertise with Mackie's exceptional analog and digital audio technologies will result in a new generation of high–performance audio I/O products that will bring a host of innovative features and capabilities to the desktop and professional recording markets." As part of this agreement, Echo will begin bundling Mackie–branded software products with their PCI and FireWire devices. This bundle will include Mackie Tracktion, the easy–to–use digital recording and MIDI production software; as well as Final Mix, the stereo mastering plug–in originally developed for the award–winning Digital 8·Bus console. Milo Street, CTO of Echo Audio added, "We are very proud to be associated with LOUD, and specifically the Mackie brand. Adding Mackie software products will bring both professional capabilities and tremendous ease–of–use to Echo's digital product line. We believe that this is just the beginning of a great relationship that will ultimately benefit both Mackie and Echo customers alike." About LOUD Technologies Inc. LOUD Technologies Inc. develops professional audio products under the brands Mackie, EAW, EAW Commercial, TAPCO, SIA Software and Acuma Labs. Products from LOUD Technologies' brands can be found in professional and project recording studios, video and broadcast suites, post production facilities, sound reinforcement applications including churches and nightclubs, retail locations and on major musical tours. About Echo Echo Digital Audio Corporation has been in business in the Santa Barbara, California area for over 20 years. During the 1980s, the company was a pioneer in computer voice technology. During the past 10 years Echo has developed several audio chips and products for leading semiconductor and multimedia companies (Sony, Motorola, Rockwell, Agilent, Analog Devices, Peavey, VLSI) as well as becoming a leader in designing and manufacturing products for the professional audio and home entertainment markets. These new products provide advanced desktop audio solutions for the rapidly improving digital media market. Mackie, TAPCO and EAW are registered trademarks of LOUD Technologies Inc. in the United States and other countries. All other trademarks are the property of their respective owners. For more information please contact: LOUD Technologies Inc. – 16220 Wood–Red Road N.E. – Woodinville, WA 98072 – Phone: (425) 487–4333 – Fax: (425) 487–4337 – Internet: www.loudtechinc.com Forward–Looking Statements This press release contains statements that are forward–looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements are based on current expectations, estimates and projections about the Company's business based, in part, on assumptions made by management. These statements are not guarantees of future performance and involve risks, uncertainties and assumptions that are difficult to predict. Therefore, actual outcomes and results may differ materially from what is expressed or forecasted in such forward–looking statements due to numerous factors, including those described above and the following: changes in demand for the Company's products, product mix, the timing of customer orders and deliveries, the impact of competitive products and pricing, constraints on supplies of critical components, excess or shortage of production capacity, difficulties encountered in the integration of acquired businesses and other risks discussed from time to time in the Company's Securities and Exchange Commission filings and reports. In addition, such statements could be affected by general industry and market conditions and growth rates, and general domestic and international economic conditions. Such forward–looking statements speak only as of the date on which they are made, and the Company does not undertake any obligation to update any forward–looking statement to reflect events or circumstances after the date of this release.
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