Mackie Sales Team Grows By Three
Mackie parent company, Loud Technologies, announced today the appointment of three notable industry veterans to key domestic sales positions.
New on the job at the AES Convention in San Francisco, Alex Nelson, VP of Key Accounts and Scott Schumer, Vice President of Independent Dealers stand shoulder to shoulder with the new boss, LOUD's Sr. VP of Domestic Sales, Michael MacDonald (middle)
Alex Nelson joins LOUD as Vice President, Key Accounts. In this position Alex will head up head up the Guitar Center and Musicians Friend accounts for all brands in the LOUD portfolio. Alex is a seasoned industry veteran with over a decade of experience in both professional audio and MI distribution and sales. Alex has held executive positions at both Line 6, Alesis and most recently as the founder of Left Coast Marketing, an independent rep firm serving the Northwest region with lines such as EVI, Midas, Telex and KRK.
Also new to the LOUD team, Scott Schumer will assume responsibility for all independent dealers throughout the United States as Vice President, Independent Dealer Sales. Scott is a proven executive with over 15 years of experience in multi-million dollar business development, P&L, new product launch, and general management within the Professional Audio and Consumer Electronics markets. His previous experience includes president and CEO of In2Out Audio, the exclusive US pro audio distribution company, VP Sales Harman Professional Systems and VP Sales Sennheiser US.
Dan Gallagher joins the company as Vice President, National Accounts. Dan will manage LOUD’s domestic sales initiatives with key online, as well as regional and multi-store chains. A seasoned industry professional, Dan has worked in the music industry for 25 years, holding key positions with companies such as Ensoniq, Alesis, Korg, Marshall, Behringer USA, Inc., and most recently as the EVP of Global Sales and Marketing for Symetrix.
Nelson, Gallagher and Shumer will all report directly to LOUD’s Sr. Vice President of Domesitc Sales Michael MacDonald. “We have a broad and dedicated dealer network that represent different distribution models, each with distinctly different needs, commented MacDonald. “Our goal is to help each dealer be successful by providing them with access to our brands through dedicated and experienced personnel who will champion their individual needs. Each of these men have proven experience in developing and leading successful sales strategies that benefit the dealer and manufacturer alike. I couldn’t be happier that they’ve agree to join our team.”
